Winning the War on Friendly Fraud
In this session, Ethoca's CMO Keith Briscoe will present the results of a new research study that investigates how friendly fraud has grown, what the real costs are, and how it varies across industries.
Attendees will also hear first-hand from two merchants – South African Airways and Gala Coral Interactive – and will learn how these very different companies experience friendly fraud and what they do to control the damage.
- Understand friendly fraud and why it continues to grow
- Observe how friendly fraud rates vary across industries
- Learn from merchants how to control friendly fraud damage
- Tonya Robertson, Direct Sales Manager, South African Airways
- Brendan MacDonald, Head of Customer Commercial Operations, Gala Coral Group
- Keith Briscoe, CMO, Ethoca
- Steve Casco, Founder, CardNotPresent. com