The Ethoca Partner Program

The Powered by Ethoca program offers two flexible partnerships designed to match your business model and technology capabilities:

  • Value Added Reseller (VAR) - Owns and manages sales and marketing process, sets merchant pricing and manages all commercial agreements including billing and fee collection.
  • Referral Reseller (RR) - Uses Ethoca-branded marketing material and educates prospective customers; provides warm introduction and hand-off to Ethoca sales; Ethoca provides all sales, billing, training and support services directly to merchants.