

First-party fraud happens for many reasons, ranging from cardholders not recognizing transactions on their statement to them knowingly disputing legitimate transactions due to being unhappy with their purchases. No matter the reason, reduce its impact on your business.
Reduce chargebacks and their associated costs.
Better identify and prevent cases of first-party fraud.
Improve your fraud rules with better tracking of fraud vs. first-party fraud.
Make it easier to spot and prevent first-party fraud, reducing your opex.

Mastercard recently announced its First-Party Trust program, designed to help merchants and issuers significantly reduce this kind of fraud by making more data available during the purchase lifecycle. It can help spot and prevent such fraud by proving that transactions were genuine.
Contact us today to learn more about how Ethoca can help you better identify and prevent first-party fraud and chargebacks.
© 2025 Ethoca. All rights reserved.
© 2025 Mastercard. All rights reserved.
Mastercard is a registered trademark, and the circles design is a trademark, of Mastercard International Incorporated.