Introducing Ethoca's Consumer Clarity

The way that we shop, pay and bank is changing dramatically. Accelerated by the COVID-19 pandemic, consumers are adopting new digital habits at a faster pace than ever before. The unfortunate side-effect? Increased transaction confusion that leads to unnecessary costs from disputes and chargebacks, and poor customer experiences.

To alleviate this frustration, and cater to increasingly digital lives, Ethoca (a Mastercard company) has introduced the new evolution of its award-winning Eliminator solution. Consumer Clarity™ provides rich merchant and purchase information (such as easy-to-recognize merchant names and logos, purchase location details, and itemized digital receipts) to cardholders via their digital banking applications and to financial institution call center and back office staff.

Lee Kennedy - crop

Lee Kennedy
VP of Product

The webinar on March 23rd:
  • Presented industry research that outlined the scope and costs of transaction confusion, and the need for better digital consumer experiences.
  • Provided a detailed walkthrough of how Consumer Clarity™ works (including demos)
  • Outlined the benefits for financial institutions, merchants, and other payment stakeholders (e.g., acquirers, processors etc.)