Digital banking apps are an untapped opportunity

Consumers want more features in their digital banking app - posing new opportunities for issuers and merchants alike

New research conducted by Aite-Novarica Group looks into global attitudes towards emerging banking app features, and what this means for issuers and merchants looking to make better digital connections with their customers. 

This survey of consumers from the US, Canada, Brazil, Germany, Spain, UK, Australia, and Singapore looks into the growing desire for new features like managing refunds, subscriptions, and loyalty rewards directly in digital banking channels.

Key findings: 

• 85% of respondents are interested in managing their subscriptions via online or mobile banking.
• 56% of consumers would be interested in a service that allows for them to manage loyalty via digital banking.
• About 50% of consumers would switch their bank if it didn't offer features like mobile banking and merchant management.