What do consumers really want from digital banking?
Consumers want seamless, user-friendly, real-time connected digital experiences for everything from ordering a coffee to booking a flight, tracking reward points or checking statement balances - from any device, anywhere. As a result, the need to meet these expectations is an ever-growing challenge for both merchants and issuers.
Monitoring consumers' fast-changing interests in how they want to engage in today's digital environment is critical. Issuers and merchants that meet consumers' digital expectations are rewarded with customer loyalty and deeper levels of engagement. It's why Ethoca and Aite-Novarica have collaborated on a survey to identify consumers' latest attitudes, usages and preferences regarding digital banking services that give consumers more flexibility and control in their interactions with merchants.
Download our report to read the results of our survey with 4,523 consumers from eight countries across America (the U.S. and Canada), South America (Brazil), Europe (Germany, Spain, and the U.K.), and the Asia-Pacific (Australia and Singapore).
of consumers will switch or consider switching banks to get the features they want
of consumers said digital banking tools and features must be intuitive and easy to use
of consumers would prefer a digital receipt or a digital and paper receipt
of consumers are interested in new digital banking features to manage their subscriptions
© 2024 Ethoca. All rights reserved.
© 2024 Mastercard. All rights reserved.
Mastercard is a registered trademark, and the circles design is a trademark, of Mastercard International Incorporated.