---
title: Ethoca & AiteNovarica | First Party Fraud Research
---

[![ethoca_by_mc_rgb_rev](https://hs.ethoca.com/hs-fs/hubfs/ethoca_by_mc_rgb_rev.png?width=860&height=530&name=ethoca_by_mc_rgb_rev.png "ethoca_by_mc_rgb_rev")](https://www.ethoca.com/)

[Contact Us](https://hs.ethoca.com/connect-with-an-expert?hsLang=en)

![FPF-Background-Image-5](https://hs.ethoca.com/hs-fs/hubfs/FPF-Background-Image-5.jpg?width=6000&height=1600&name=FPF-Background-Image-5.jpg "FPF-Background-Image-5")

# The First Party Fraud Conundrum: How to Protect FI's and Merchants Ethoca's latest research was done in partnership with ![footer-logo--desktop-1](https://hs.ethoca.com/hs-fs/hubfs/footer-logo--desktop-1.png?width=185&name=footer-logo--desktop-1.png)

 

Transaction confusion, friendly fraud, first party misuse – these are just some of the terms used to describe legitimate transactions becoming chargebacks, better known as first party fraud.

In our latest research, new findings explore how first party fraud and chargeback volumes are shifting, as well as the tools and data points payments stakeholders are looking at to help reduce disputes and fraudulent behavior, while also improving acceptance rates.

What you'll learn:

- How consumer behavior is impacting first party fraud
- The data and tools helping solve this problem
- First party fraud and chargeback volumes

To receive your copy of the research, please complete the form.

## Download the Research

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© 2025 Mastercard. All rights reserved.  
Mastercard is a registered trademark, and the circles design is a trademark, of Mastercard International Incorporated.

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```